Services
The Marketing Edge’s comprehensive services start with brand strategy and continue through to marketing planning and implementation with the tools that are right for our clients.
Brand STRATEGY
A strong brand is the foundation of your marketing. And, what was right for your organization a decade ago may have changed. Therefore, it’s important to invest the time to research and define or redefine your brand. What is your organization’s current image and brand? What does your organization stand for – what is your reason for being? What is your position among competitors? The Marketing Edge can help you define your brand and communicate both internally to staff members and externally to clients and prospects. We work to insure that the look and feel of all of your marketing efforts reflect your company’s brand and image.
Marketing PLANNING
The Marketing Edge works with clients to develop a marketing plan that maps out the tools that best serve their needs, budget and timing. Who are your current clients – and who do you want to attract? What is the most effective way to reach them? What are you currently doing to market your services? Before launching a marketing program, it is important to think through the pivotal questions that will determine your ultimate success. This up-front strategic thinking will enable your marketing programs to be focused and cost effective.
Creative COMMUNICATIONS
The Marketing Edge’s experienced team translates your message into words and design. We’ll craft the right words and tone to reach your audiences, and then create the visuals to give them impact. Our services include copy and design for e-communications/newsletters, presentations, websites, ads and brochures. All of your organization’s communications are a direct reflection of your brand and, as such, demand professionalism, consistency and attention.
Public RELATIONS
The Marketing Edge can help increase your company’s visibility and name recognition through public relations. Technology has changed the game significantly and has made it possible to get your message out quickly to a large population. Our clients have gained positive media exposure through our writing and distribution of press releases, counseling in times of crisis and development of feature stories.
